Welcome to the SK-II CITY: SK-II Builds Virtual City to Bring Tokyo to the World for the Launch of Its New ‘VS’ Series.
Super Sugoii team has previously introduced a unique initiative by a global prestige skincare brand born-in-Japan, SK-II. Recently, they announced the launch of its new VS series. In the series, the brand built a virtual tour to bring Tokyo to the world.
With international travel in many parts of the world still on a hiatus, take a trip with SK-II to its first-ever virtual tour – SK-II CITY.
Inspired by the streets of Tokyo, the SK-II CITY transports visitors to the center of a bustling urban intersection with all the sights, sounds, and sense of discovery of Shibuya Crossing. Look for Japanese icons like Mount Fuji and Tokyo Tower and enjoy branded experiences found only in SK-II CITY.
Catch a movie in the SK-II cinema
SK-II CITY visitors can binge-watch the six ‘VS’ Series films in a virtual cineplex. It allows guests to immerse in the communal feeling of sitting in a theatre while watching the films.
The ‘VS’ Series is a collection of six animated films based on the real-life experiences of six Olympic athletes. Namely, gymnast Simone Biles, swimmer Liu Xiang, table tennis player Ishikawa Kasumi, badminton players Ayaka Takahashi and Misaki Matsutomo, surfer Mahina Maeda, and Hinotori Nippon[1], the Japan Volleyball team. They each explore what it means to take destiny into their own hands, overcoming societal pressures that often dictate how one should look, act, and feel to be perfect.
So, each film within the ‘VS’ series by SK-II STUDIO explores different aspects of societal pressures that women experience. For example, Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. These are brought to life in the form of a “strange beast” or “kaiju” in Japanese. Besides, each “kaiju” sheds light on the inner demon each athlete must defeat to pursue their destiny.
Look carefully, and SK-II CINEMA movie-goers may even be able to spot a “Kaiju” in the middle as they enjoy the films.
Join an exclusive virtual tour of SK-II STUDIO
Crossing the street from the movie theatre, visitors can enter the SK-II STUDIO to go on an exclusive BACKSTAGE TOUR of the ‘VS’ Series.
With a mix of animation and live-action, the ‘VS’ series spans a broad range of genres. For instance, sci-fi, fantasy, action, and sports. Each episode is independent, with its own universe and style, featuring the work from award-winning animation studios. On the backstage tour, visitors can immerse themselves in animation sketches, film trivia, and behind-the-scenes footage from the six athletes and singer-songwriters John Legend, Lexie Liu.
The SK-II CITY marks a new milestone in SK-II’s global innovation journey. It transforms beauty and skincare retail experiences in a safe yet entertaining and meaningful way in these unprecedented times.
It is part of SK-II’s ongoing journey to explore new ways to connect with a new generation of consumers. This has been a journey since 2018 with the launch of SK-II’s Future X Smart Stores in Tokyo, Shanghai, Singapore. Moreover, it has done in departmental stores, pop-ups, travel retail, and even in Expos.
To find out more about the ‘VS’ Series and learn about SK-II STUDIO and #ChangeDestiny, please visit the virtual SK-II CITY.
[1] The “VS Limitations” by SK-II STUDIO was filmed in 2019 with the Japan National team Hinotori Nippon of 2019.
