The Japanese high-school uniform fashion brand Lucy Pop announced the collaboration with 13-year-old moya as its new global model. In addition, they unveiled pictures of her in 4 different uniforms.
About Lucy Pop
Lucy Pop aims to spread the message of kawaii culture founded in 2010. It is known for idol-style uniforms synonymous with Japanese pop culture. Beginning with the 2014 Japan Expo in France, they have also showcased their wares in Indonesia, the Philippines, Vietnam, Hong Kong, Taiwan, and China, where they have continued to spread the word about Japanese uniform fashion and ‘kawaii culture’ throughout the world.
Moreover, Lucy Pop proactively supports idols, voice actors, models, or celebrities who wear uniforms when appearing in TV programs, music videos, magazine shoots, and photo collections.
Not just catering to top-ranked Japanese idols such as AKB48, a mainstay symbol of Japanese idol culture, but through the provision of uniforms to top idol groups internationally, such as the Indonesian group JKT48.
In mainland China, Japanese high-school uniform fashion went viral in 2020. It became a trending topic and led to market study about the popularity of Japanese high-school uniform brands in the country. In market research in August 2020, Lucy Pop ranked 2nd in popularity according to the Chinese media ‘Doorzo Daily.’ Furthermore, In February 2023, the Chinese media ‘8mtime’ mentioned the brand placed 2nd ranking again, showing its high brand recognition even overseas, particularly in China.
This buzz let Chinese-speaking influencers have purchased Lucy Pop’s products online, with sharing their photos and videos on social media gaining prominence. Off the back of it, the brand has been commencing several initiatives, such as collaborating with Taiwanese influencers as models, partnering with distributors in Japan, the US, Europe, and Southeast Asia, etc.
To connect with the Gen Z audiences in Asia, Lucy Pop has revealed their youngest ever new global model, Moya, who is 13 years old. The company has yet to unveil further information about Moya. Her updates will be shared on their social media shortly.
Lucy Pop
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